Thursday, March 19, 2020

Nature Vs. Nurture Theories essays

Nature Vs. Nurture Theories essays Nature Vs. Nurture Theories of Development G. Stanley Halls Recapitulation Theory emphasizes that the changes which characterize the human life cycle today, are parallel to the changes that our species went through during evolution. Hall saw adolescence as a period of transition from childhood to adulthood. He felt that childhood was a time when the innate characteristics of humans were similar to those of animals. Whereas, he felt that adulthood was a time that distinguished humans from animals and raised them to a higher level. So, basically this theory suggests that adolescence is a period of transition from being animal-like to being human-like (civilized). Such a transition is parallel to the evolutionary change that took place as humans evolved from being prehistoric/ape-like beings, to being civilized human beings. Because of the many changes and the great amount of difficulty involved with such, Hall perceived adolescence as a very stressful and difficult time. The main problem with Halls theory is that he didnt have an accurate understanding of the process of human evolution. His theory does not go along with the theory of survival of the fittest, which has been proven to be true. Even if his theory is looked at as an analogy, it still is not accurate because a 2 or 3 year old child has surpassed the capacities of prehistoric human-like animals(monkeys, apes, Neanderthals, etc.), which Hall correlates the stage of childhood to. Although Halls theory is important because it was the first scientific theory of development, it was never widely accepted because of its inaccuracies; ontogeny does not recapitulate phylogeny. Freuds theory of psychoanalysis is a weak interaction theory that places its emphasis on nature. He believed that the changes in a persons life were fixed and universal biologically based. Peoples experiences in life were acts to support those ...

Tuesday, March 3, 2020

How To Market A Brand New Feature With Kathryn From CoSchedule

How To Market A Brand New Feature With Kathryn From Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience. Today, were chatting  with s product marketing lead, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the team! Kathryn’s background and how it has helped her in her current position at . How Kathryn has helped get  more organized with the implementation of checklists and timelines. How the team comes up with speaking points for a feature. Some of Kathryn’s favorite techniques and methods of marketing a new feature. How segmenting helps the team tailor their marketing emails to the right audiences. How to continue to market a feature once the initial excitement of its launch fades. Kathryn’s best piece of advice for marketers who are launching a new product or feature. Links: Example of  recent product marketing:  4 New (Mind Blowing) Features Launching This Year + 3 You Should Already Be Using! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Kathryn: â€Å"Content marketing is the piece that builds the trust and attracts people and product marketing really starts to develop the relationship.† â€Å"Put yourself in the customer’s shoes of asking, Why do I care? Keep asking yourself, But why?† â€Å"Constantly be in contact with your customers.†